AI can build anything, but you can't bet on everything.
I help founders decide which ideas are worth building — then stay to help ship them.
12+ years in product 7 startups built 2 succeeded
No contract. No catch.
Building is cheap. Betting wrong isn't.
Startups can ship 10x faster with AI.
Generate ideas in seconds, then ask Claude Code to ship it.
It's never been easier to build.
Yet the internet is a graveyard of similar-looking startups with no users & no revenue.
The hard part?
Deciding which ideas will get you traction & profitability before your runway runs out.
→ Which customer do you bet on?
→ Is your product genuinely uniquely valuable?
→ Do you have a moat to defend against the competition?
→ Which ideas should you ignore?
AI can help you think these through, but ultimately you need to stake your company on a decision.
That's where I come in:
If you want help building a product that customers love using & are willing to pay for, let's talk:
Make fewer, better product bets.
I've spent 12+ years making product decisions, including 5+ years as Head of Product inside early-stage startups.
I've built 7 startups.
5 failed. 2 succeeded.
One became Prod MBA — solo-built, profitable for five years, $1M+ in profit.
You get the judgment both taught me.
My Recent Startups
PM Standup
In Beta
Prod MBA
$1m+ profit over 4 years
Break Free
$32k in 2 weeks
How I Work
MONTH 1 — Put your product bets to the test. Free.
I spend a month inside your product with you.
We pressure-test your strategy and biggest assumptions. I dig into your existing product, roadmap and ways of working. And together, we work out which bets actually deserve your runway.
This isn't a month of workshops followed by a strategy deck.
We make decisions. We change things. We start shipping.
You get a month of real product leadership for free.
I get a month to prove I'm worth keeping around.
£0. No contract. No catch.
MONTH 2+ — Keep me as your Pre-CPO.
If I've made a difference, I stay.
Think of me as your product co-founder without adding another founder — senior enough to challenge the strategy, hands-on enough to help make it happen.
I'll work alongside you and your team to:
- Keep pressure-testing the bets
- Own and evolve the product strategy
- Turn strategy into a focused roadmap
- Improve how your team decides and ships
- Stay close to customers and what the market is telling us
- Double down, adjust or kill bets as we learn
No strategy handoff. I stay accountable for what happens next.
If Month 1 works, we agree a paid monthly engagement.
If it doesn't, we stop.
You've paid me nothing.
The Book
Master Product Strategy In Just 140 Pages
"Can't put the book down and can't wait put into practice the things I've learnt."
"I have read a lot of books in the field of products. This book is a little special."
"This book just seems to simplify product strategy with real life examples & actionable steps."
AI can build anything.
But you can't bet on everything.
Let's make sure you make the right choice.
For pre-seed and seed founders with a product in market.
First month free. No contract. No invoice. No catch.